At Tchoi Financials, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our financial services, and outlines your rights under the California Consumer Privacy Act (CCPA) if you are a California resident.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, financial details, and other relevant information provided by you.

• Usage Information: How you use our website, including IP address, browser type, and cookies to improve your experience.

2. How We Use Your Information

We use your information to:

• Provide financial planning services

• Process transactions and manage your accounts

• Improve our website and customer service

• Comply with legal and regulatory requirements

3. Sharing Your Information

We do not sell or share your personal information with third parties, except:

• With your consent

• To comply with legal obligations

• To trusted third-party service providers who help us operate our business

4. Protecting Your Information

We use industry-standard security measures like encryption and secure servers to protect your information. However, no system is completely secure, and we cannot guarantee absolute protection.

5. Your Rights

You have the right to:

• Access and update your personal information

• Request deletion of your data

• Opt-out of marketing communications

Additional Rights for California Residents Under the CCPA If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights:

• Right to Know: You can request details about the personal information we collect, how it’s used, and who it’s shared with.

• Right to Delete: You can request that we delete the personal information we have collected from you, subject to certain legal exceptions.

• Right to Opt-Out of Sale: We do not sell your personal information. However, if this changes in the future, we will notify you and provide a clear "Do Not Sell My Personal Information" option.

• Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights under the CCPA.

To exercise your CCPA rights, you can:

• Email us at Emily@tchoifinancials.com

• Call us at (408) 823-8090

We may need to verify your identity before processing your request.

6. Cookies

Our website uses cookies to enhance your experience. Cookies help us analyze website usage and improve functionality. You can control cookie settings in your browser. For California residents, cookies that may be considered as "selling" personal data will be disclosed, and you will have the option to opt-out.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page. If we make significant changes, we will notify you via email or a notice on our website.

8. Contact Us

If you have any questions or concerns about our Privacy Policy, your CCPA rights, or how your personal information is handled, please contact us at Emily@tchoifinancials.com or (408) 823-8090.